When is the best time to make cold calls?
Have you ever wondered when exactly is the best time to cold call a lead? Is it 10 AM, 1 PM, or 3 PM? How can you even tell? In today’s post, I’m going to show:format(webp))
In today’s post, I’m going to show you how you can use ZELIQ to predict the best time to cold call your leads based on data, maximizing your chances of making meaningful connections and exponentially increasing your bookings.
How to Use ZELIQ for Optimal Cold Calling
Step 1: Getting Started with ZELIQ
First things first, head over to ZELIQ. If you don’t have an account yet, you can sign up through our website.
Step 2: Navigating to Performance Metrics
Once you're in ZELIQ, navigate to "My Cockpit" > "Performance" to access the lead board and the performance metrics.
Understanding Key Metrics
When it comes to understanding the metrics, one crucial indicator is the ratio of calls made to meetings booked.
Analyzing Time Trends
Based on these metrics, you can then examine the hours of the day for optimal calling times. ZELIQ's data-driven insights will help you pinpoint the most effective times to reach out to your leads.
Tips for Optimal Cold Calling
While the ideal time to cold call a lead depends on the industry, location, and individual schedules, here are some general guidelines to consider:
1. Early Morning (8:00 AM - 10:00 AM)
Why Early Morning Works:
Early hours, just before prospects start their workday, are ideal as they are more likely to be at their desks and free to take calls.
This timeframe catches prospects before their schedules become hectic with meetings and tasks.
Prospects may be more receptive to calls as they plan their day and are open to exploring new opportunities.
2. Afternoon Break Time (Around 3 PM)
Why Afternoon Breaks Are Effective:
During the afternoon break around 3 PM, many professionals take a moment to recharge, making them potentially more receptive to a brief phone call.
This window provides an opportunity to catch leads when they’re not fully immersed in tasks and may be open to exploring new opportunities.
3. Late Afternoon (5:00 PM - 6:00 PM)
Why Late Afternoon Calls Work:
Towards the end of the workday, people may have completed urgent tasks or finished meetings and are more open to discussing new opportunities.
Decision-makers who were busy earlier might have more time to engage in conversations during this period, providing a strategic opportunity to connect with key stakeholders.
Adapt and Succeed
Remember, the perfect time to cold call can change based on various factors such as industry trends, cultural differences or seasonal fluctuations. Always make sure to adjust your strategy based on the most recent data, which is easy to access using ZELIQ.
By following these steps and leveraging the power of ZELIQ, you can significantly enhance your cold calling strategy, making meaningful connections and boosting your booking rates.