Email sequence advice your business needs + How to create em
Fortunately, with ZELIQ, you can automate your email sequencing, sparing you the need to reach out to prospects manually or schedule reminders.:format(webp))
Creating an effective email sequence can be the difference between a prospect hitting delete or becoming your next loyal customer, but without the right tools, sales reps can find themselves wasting time doing things they shouldn’t have to do - like contacting prospects one by one. Fortunately, with ZELIQ, you can automate your email sequencing, sparing you the need to reach out to prospects manually or schedule reminders for follow-up emails.
The recommended time delay between your follow-up mails may vary depending on the nature of the relationship you have with your lead, the urgency of the communication, and the preferences your lead has, but it is generally recommended to space follow-up emails around two-three days apart in order to balance persistence with respect to your lead’s time and boundaries.
Here are our top five sure-fire tips to make sure your email gets the click it deserves:
Tip 1:
Keep your subject line short and sweet. Nobody will open your email if your subject line is too long and too complicated to understand, so from two-five words max and no fluff, straight to the point.
Tip 2:
Start with a question. Try asking a question either directly in the subject line or straight away in the first line of your email. Asking a question piques the curiosity of your lead and therefore they will be more likely to engage with your email and provide a response.
Tip 3:
Keep your email short and simple from 50 to 125 words max. People’s attention span is getting shorter and shorter these days, and your leads will fall off in no time if your message is too long. Same goes for being easily understandable. According to research, the ideal level to write on in order to come off as clear as possible is the level of an 8-grader, so no fancy words, this is not the time to be Shakespeare.
Tip 4:
Make it clear what you offer and directly address your prospect's pain points to demonstrate how your solution can reply to their challenges and improve their situation.
Tip 5:
Include tangible social proof by using numbers. Numbers provide concrete evidence of the benefits your product or service offers, making your value proposition more compelling and tangible to the lead. Make sure to include specific numerical results or case studies to showcase how your solution has helped other clients achieve measurable outcomes which will inspire confidence in what you’re offering.