How to Outreach to 1,000+ People on LinkedIn on Autopilot

LinkedIn is one of the best tools for connecting with professionals, accessing detailed professional profiles, and leveraging social proof to build trust. Its vast network allows sales teams to identify and engage with decision-makers directly, making LinkedIn a must-have platform for your sales outbound strategy.

At ZELIQ, we offer a LinkedIn automation feature that allows you to easily enrich leads, add them to your sales workflows, and integrate LinkedIn outreach with your overall sales strategy. Let’s explore how to create LinkedIn sequences using ZELIQ and how to use it effectively for your sales outbound strategy. Stay tuned until the end for five practical tips on building effective cold outreach sequences on LinkedIn.

1. LinkedIn Extension: Prospecting

First things first, if you don’t have a ZELIQ account yet, you can sign up for free here.

Once you have a ZELIQ account, make sure to add the ZELIQ extension to your Chrome browser to begin your LinkedIn prospecting.

2. How to Connect Your LinkedIn Account to ZELIQ

Connecting your LinkedIn account to ZELIQ is simple:

1. Go to ZELIQ ⇒ “Settings” ⇒ “Emails & LinkedIn” ⇒ “Add a LinkedIn account.”

2. Follow the prompts, and your LinkedIn account will be connected to ZELIQ!

3. LinkedIn in Your Sales Workflows

Now, let's see how you can create LinkedIn outreach sequences with ZELIQ as part of your sales strategy to effectively engage prospects:

1. In ZELIQ, navigate to ‘Engage,’ then ‘Sequences,’ and click on ‘Create a new sequence.’

2. Add leads to your sequence. Select from ‘My Leads,’ which are the leads assigned to you and already worked on.

3. Customize your sequence and add your leads. Click on ‘Next.’

4. In the right sidebar, choose the LinkedIn steps you want to add to your sequence.

Even in its beta version, ZELIQ’s LinkedIn automation feature offers various steps such as LinkedIn profile visits, connection requests, messages, and combined actions like connection request + message and profile visit + connection request + message. These options allow you to integrate LinkedIn with your cold outreach using ZELIQ effectively.

Remember, using a single channel for outreach is not enough. Combine ZELIQ’s email sequence with LinkedIn automation to diversify your strategy and increase the chances of getting a reply from your prospect.

Tips for Building Effective Cold Outreach Sequences on LinkedIn

Now that you know how to use ZELIQ’s LinkedIn automation for your prospecting, here are five practical tips for building effective cold outreach sequences on LinkedIn:

1. Engage in a Conversation Instead of Focusing on Selling

Unlike cold emails, your initial LinkedIn message should aim to spark a conversation rather than make an immediate sales pitch. LinkedIn is a social media platform, so start by conversing with your prospects, getting to know them, and finding shared points of reference before trying to sell anything. Build rapport first.

2. Personalize Every Message

Personalization is crucial. Tailor each LinkedIn message to the individual recipient. Mention their name, reference something specific from their profile, and address their particular needs or interests. This shows that you’re not just copy-pasting the same message template.

3. Personalize Connection Requests

Personalization starts from the first interaction. When sending connection requests, write a brief message explaining why you want to connect and how you can potentially add value to their network.

4. Engage with Your Lead’s Content

Engage with your leads' content before actively prospecting them. Like, comment, and share their posts to make your profile more memorable, build relationships, and stay visible in their LinkedIn feed.

5. Don’t Rely Solely on LinkedIn

While this tutorial focuses on LinkedIn, an effective outreach strategy involves using multiple channels. Diversify your approach across email, phone calls, and even in-person networking to enhance your chances of connecting with and engaging your target audience effectively.

Happy prospecting, and see you in the next tutorial!