Table of Content
- Intro
- Step 1: Add your ICP to ZELIQ
- Step 2: Craft your opening email (Insert variables & email template)
- Step 3: Set up follow-up email(s) & time delays between each
- Step 4: Enrich the leads to get accurate email addresses
- Step 5: Schedule days for emails to be sent on only weekdays & pick your timezone
- Step 6: Your sequence is now active!
- Step 7: Track metrics
- Conclusion
The Power of an Effective Email Sequence
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May 3, 2024
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Intro
Want to outreach to 100's or even 1000's leads in minutes?
Improve your outbound strategy by sending cold emails via an email sequence, warming up your leads and increasing your conversion rates!
Why should you set up automated email sequences?
Whether you're a sales representative ,revenue officer or growth marketer, automated email sequences are a game-changer for engaging and converting customers.
They save time, streamline targeting, and help you measure outreach success.
In this guide, you'll learn how to set up automated email sequences with ZELIQ.
From crafting personalized emails to scheduling follow-ups and tracking key metrics, you'll have an effective sequence running in no time, allowing you to focus on closing deals.
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Step 1: Add your ICP to ZELIQ
Add your prospects whom you want to send sequences to through our free database of over 450+ million validated profiles, LinkedIn integration, CRM integration or add them though a CSV import. Then select the prospects that you want to send the sequence to.
With the ZELIQ database you can input your ICP through our different search filters like Industry, Company Size, Location, Job title and even company name.
 "Add your ICP to ZELIQ")
Add your ICP to ZELIQ
Step 2: Craft your opening email (Insert variables & email template)
Click on the sequence button to start crafting your first email. Our extension allows you to personalize your first email by incorporating variables such as:
First name
Last name
City
Country
title
And also attachments, and signatures. By inserting these personalised features you boost engagement and build a stronger connection with your prospects.
You can also inserts pre-saved templates, saving you even more time.
Don't forget that a catchy cold email subject line will actually increase open rates!
 "Craft your opening email")
Craft your opening email
Step 3: Set up follow-up email(s) & time delays between each
Our automated follow-up email sequence with strategically timed delays allows you to save time and re-engage customers. You can add as many follow up emails as you like and select the spacing between each, ensuring consistency and effective communication with leads.
Step 4: Enrich the leads to get accurate email addresses
For prospects without emails or phone numbers, ZELIQ can enrich them for you automatically on this step. With our waterfall workflow & debouncing technology we will find the most accurate and up- to-date email addresses ensuring high deliverability rate.
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Enriching leads
Step 5: Schedule days for emails to be sent on only weekdays & pick your timezone
ZELIQ allows you to schedule emails to deliver only during the week and during certain hours to increase conversion rates. Optimize open rates and elevate client interaction by adjusting the delivery to the relevant time zone.
Step 6: Your sequence is now active!
Click launch and everything will be running smoothly. Just sit back, relax and watch your metrics grow. You can also click the on/off toggle to deactivate your sequence.
Step 7: Track metrics
This feature helps you identify prospects who have opened and clicked on your prospecting emails. Gain in-depth insights into recipient engagement, including metrics such as:
Emails sent
Open rate
Click rate
Replied rate
Unsubscribed rate
Bounce rate etc.
 "Email tracking metrics")
Email tracking metrics
Conclusion
This process not only saves time but also enhances your ability to connect with leads effectively, transform your sales outreach and sign up to zeliq.com