We Tested Salesloft and ZELIQ: Here is The Best Sales Tool

But which sales platform truly lives up to its promise? Today, we’re comparing Salesloft and ZELIQ - two sales solutions that claim to be the ultimate all-in-one platforms. Let’s dive in and find out which one really delivers.

Overview of Salesloft and ZELIQ

Before we jump into the feature comparison, let’s quickly examine what each platform brings to the table.

Salesloft

Salesloft is designed to enhance sales engagement and optimize revenue. It integrates with your CRM, automates workflows, and provides advanced analytics. The primary focus of Salesloft is on improving sales interactions and tracking performance across various channels, making it a strong contender for sales teams looking to boost their effectiveness.

ZELIQ

On the other hand, ZELIQ offers a comprehensive all-in-one sales solution featuring a massive database of over 450 million enriched leads, LinkedIn automation, email sequencing, and CRM integrations. ZELIQ’s AI-powered lead insights and omnichannel outreach aim to simplify and streamline your sales process, making it an attractive choice for teams seeking a robust sales platform.

Feature Comparison: Salesloft vs. ZELIQ

Now, let’s break down the features of these platforms to see which one stands out as the ultimate all-in-one solution.

1. Lead Database

Starting with lead databases, Salesloft does not provide a built-in database and relies on third-party tools. This means users must turn to external resources like ZoomInfo or Apollo to find leads’ contact information, adding complexity and costs to their operations.

Conversely, ZELIQ offers a massive database of over 450 million leads. It employs Waterfall Enrichment to gather and verify data from multiple sources in real time, ensuring high accuracy and deeper insights. Leads found on ZELIQ can be managed directly within the platform, enabling outreach sequences without needing additional tools. This integration of prospecting and outreach creates a truly seamless solution.

2. LinkedIn Automation

A key differentiator for ZELIQ is its LinkedIn automation capabilities. Unlike Salesloft, which allows users to add LinkedIn steps to their cadences but requires manual profile viewing and messaging, ZELIQ automates these tasks. With ZELIQ, users can easily find leads on LinkedIn, integrate them into their sequences, and automate actions like viewing profiles and sending personalized messages. This streamlined approach saves time and enhances engagement with prospects, a feature that Salesloft lacks.

3. Integrations

Both Salesloft and ZELIQ have strengths when it comes to integrations. Salesloft emphasizes CRM connectivity, offering integrations with platforms such as Salesforce, HubSpot, and Microsoft Dynamics 365. However, it falls short by lacking integrations with call service providers like Aircall and Ringover, which are included in ZELIQ.

ZELIQ's inclusion of these communication tools, alongside its CRM integrations, allows users to manage both their CRM and communication channels more seamlessly from a single platform.

4. User Experience (UX) & User Interface (UI)

Salesloft faces challenges with its user experience. Although it provides valuable analytical insights like forecasting and conversation tracking, its complex interface and navigation can overshadow these benefits. The steep learning curve and lengthy onboarding process - often taking months - can hinder teams from maximizing the platform's potential.

In contrast, ZELIQ is praised for its user-friendly interface. Teams can typically complete onboarding in a month or less, and ZELIQ’s dedicated customer support ensures quick responses to any questions, enhancing the overall user experience.

5. Analytics

While Salesloft offers detailed analytical insights, its complexity can make accessing this data challenging. Teams may struggle to extract valuable information due to the complicated design, diminishing the effectiveness of its analytics.

ZELIQ strikes a better balance between powerful analytics and user-friendliness. Its Manager Cockpit provides a clear overview of team performance, including metrics on emails, calls, sequences, and meetings. With data readily accessible, teams can make informed decisions quickly, without being held back by a complicated interface. ZELIQ also tracks optimal outreach times and team activity to maximize productivity.

6. Pricing and Scalability

When considering costs, Salesloft offers two pricing plans - Advanced, and Premier - both requiring an annual commitment with no free trial options. This pricing structure can be quite costly and is typically better suited for larger enterprises, making it less accessible for smaller teams.

ZELIQ provides three pricing plans: Basic, Professional, and Enterprise. The Basic plan is free and designed for individual users, allowing them to explore ZELIQ's essential features before committing to a paid plan. The Professional and Enterprise plans offer advanced tools for growing teams and larger organizations, ensuring ZELIQ is flexible and scalable to accommodate businesses of all sizes.

7. Conclusion: Who is Truly the All-in-One Platform?

In summary, while Salesloft provides strong outreach capabilities, its lack of built-in prospecting features and reliance on third-party tools prevent it from fully delivering on its "all-in-one" promise. The absence of automated LinkedIn tasks and an integrated lead database means it falls short of offering a seamless sales solution.

ZELIQ, on the other hand, delivers the complete package. From prospecting with its extensive lead database to automating email and LinkedIn outreach, ZELIQ provides a streamlined sales platform. For teams seeking an all-in-one solution, ZELIQ is the clear choice.

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