ZoomInfo vs. ZELIQ: Which is Right For You?

With so many options in sales technology, it can be difficult to pinpoint the right option for your business.

Among the leading players in sales intelligence, we have ZoomInfo and ZELIQ. While ZoomInfo has long been established in the market, ZELIQ is quickly gaining traction and advancing. 

In this article, we’ll compare ZoomInfo and ZELIQ in terms of key features, pricing, and usability to identify which platform is best suited for your business needs.

ZoomInfo vs. ZELIQ

A Brief Summary

ZoomInfo, a veteran in B2B intelligence, offers a database of over 200 million business contacts and robust tools to support sales, marketing, and recruiting. It’s a go-to resource for enhancing lead generation, account-based marketing, and data enrichment.

ZELIQ, on the other hand, is a newer entrant to the market. ZELIQ emphasizes its data accuracy, user-friendly interfaces, and seamless integrations. ZELIQ has an impressive database of over 450 million contacts, giving businesses a higher chance of targeting their ideal customer profiles.

Need some bite sized info? We get it. Here’s a quick overview of the key features of both companies:

In-Depth Feature Comparison

Database and Data Quality

• ZoomInfo offers a database with over 200 million contacts and millions of company profiles. The platform is known for its depth of information, providing details such as job titles, email addresses, phone numbers, and company insights. ZoomInfo continually updates its data, using both AI and human verification to maintain accuracy.

• ZELIQ offers a rich database of over 450 million contacts. ZELIQ excels in the accuracy and relevance of its data. ZELIQ’s Data Health feature automatically updates lead information to keep it current. This tool refreshes job titles, email addresses, and phone numbers, ensuring your data remains accurate and reliable.

Search and Filtering Capabilities

• ZoomInfo has advanced search and filtering, allowing users to find contacts and companies based on various criteria such as industry, job function, location, and more. Its detailed filters make it easy for sales teams to narrow down their target audience efficiently.

• ZELIQ’s search feature lets you filter people and companies based on job postings, revenue, company size, industry, and job title. It’s also possible to target decision-makers and refine your search by funding round, founding year, and revenue, making it easier to reach high-revenue companies for higher-ticket items.

Integrations

• ZoomInfo offers a wide range of integrations with popular CRM systems like Salesforce, HubSpot, and Marketo. Its seamless integration allows users to synchronize data, manage leads, and automate workflows directly within their CRM.

• ZELIQ stands out in the market with its unique LinkedIn Chrome extension, enabling users to seamlessly add leads directly from LinkedIn to their database. ZELIQ is also integrated with Salesforce, Hubspot and coming soon, Pipedrive, which allows users to seamlessly sync their data, track leads, and manage their sales pipeline all in one place.

Pricing and Value for Money

• ZoomInfo offers a free plan, called ZoomInfo Lite, which includes 25-100 credits the first month, and 10 every month thereafter. Other plans include custom pricing depending on number of users, volume, and industry. ZoomInfo does not release pricing information, but prices could range from a couple hundred to several thousand dollars.

• ZELIQ offers a free plan as well, which includes 50 credits each month, and other features such as basic multichannel outreach, and an enrichment hub. Our most popular plan is the Starter Plan, costs $59 per user per month, and is best suited for individuals. This plan includes 750 credits a month, advanced omnichannel outreach, as well as CRM integration. For teams and businesses, ZELIQ’s Custom Plan starting at $3K/year is the best option. This plan includes 24k credits a year per user, a team workspace, manager dashboard, and a dedicated account manager to help train teams.

User Experience and Support

• ZoomInfo offers a comprehensive user experience, though some users might find the platform’s complexity a bit overwhelming, especially if they are new to B2B intelligence tools. ZoomInfo provides extensive customer support, including training and onboarding, to help users get the most out of the platform.

• ZELIQ has a user-friendly design that’s intuitive and easy to navigate. The platform's clean interface and guided setup process ensure a smooth and quick onboarding experience. ZELIQ also prioritizes customer support, offering responsive and personalized assistance to meet each user's unique needs.

Conclusion: Why you Should Use ZELIQ for Achieving Your Business Goals

Although ZoomInfo is a respected choice in the industry, it falls short on ease of use, data enrichment accuracy, and automated outreach. On the other hand, ZELIQ shines with its larger database, waterfall enrichment, email sequencing, and personalized customer support.

ZELIQ is an outstanding choice for companies that prioritize data accuracy, ease of use, and affordability. Offering advanced features at a more accessible price point, ZELIQ is a strong contender in the market.

While ZoomInfo offers extensive tools and a vast database, ZELIQ excels in balancing quality and cost-effectiveness, making it especially appealing to businesses with tighter budgets. Ultimately, the choice between ZoomInfo and ZELIQ will depend on your specific needs, but ZELIQ’s innovative features and value-driven approach position it as a standout option for sales professionals to optimize their workflows, foster meaningful connections, and achieve outstanding results.

Try ZELIQ today by signing up for a free trial, or scheduling a demo.