How to Seal the Deal in 12 Days Using Multichannel Outreach

Successful outreach demands a multichannel approach. Identifying and engaging with potential clients is no longer a linear process. Now, it is essential to reach out across different platforms and communication channels.

In this blog post, we'll break down the practical steps of a multichannel outreach strategy that can significantly enhance your client acquisition efforts. Just a few days ago one of our account executives, Jean-Pierre Boutin had a sit down session with Alexis Martel from Pharow to talk about this approach, you can watch the webinar here!

If the client doesn’t respond after the 1st or 2nd attempt, not to worry, there are still many more ways outlined below that you can grab your prospects attention!

Before starting your multichannel journey it is important to identify your ideal customer profile (ICP). A well-defined target audience sets the stage for a focused multichannel outreach plan.

Step 1: First Outreach Email

Craft a convincing first outreach email that introduces your product /service and sparks curiosity. This initial communication should be personalized and relevant to the prospect's needs to identify that they are the right client with the correct pain point. Similarly, in this step you should set up an email sequence to consistently re-engage your potential customers.

See the best cold emailing outreach practices in more detail here.

Step 2: First Cold Call

Following up the email with a cold call adds a personal touch. If they answer, it's an opportunity to reconnect the prospect, address immediate queries, establish a direct line of communication and let your personality shine through! However if not, leave them a voice message and follow the steps below.

Step 3: Connect on LinkedIn

LinkedIn is a powerful networking platform. After the initial contact, connect with the prospect on LinkedIn. This step opens up additional avenues for engagement and demonstrates your commitment to building a professional relationship.

Step 4: Second Call and Message on LinkedIn

If neither of the first two steps are successful, reinforce your presence by making a second call and sending a follow-up message on LinkedIn. This dual approach ensures that your outreach remains on the prospect's radar. It also increases your visibility as leads receive a lot of prospecting emails each day, by showing up on different platforms you ensure your email doesn't get lost in the masses.

Position yourself as an industry expert by sharing relevant case studies or webinars on LinkedIn. This not only provides value to your connection but also showcases your expertise in solving problems similar to those your prospect might be facing.

Step 6: Third call

If the prospect still isn’t engaging, try again, persistence pays off!

Step 7: Follow-Up Email

Timing is crucial. Send a follow-up email that references your recent interactions, reinforcing the value proposition. In this email you can be more direct about your product, checking for their interest and assessing if it meets their needs.

Step 8: Fourth Call and Follow-Up on LinkedIn

Make the fourth call to reinforce your commitment. Simultaneously, engage on LinkedIn by commenting or liking their posts or sharing industry-related content to maintain a visible online presence. By consistently contacting your prospects it contributes to establishing your credibility and shows your leads your confidence in the product/service.

Step 9: Second Follow-Up Email

Reiterate your commitment to providing solutions with a second follow-up email. This email can include additional insights, or relevant updates to keep the prospect engaged. If the lead is still unresponsive, you can take a more direct approach by including your calendar link – a proactive step with nothing to lose.

Step 10: Last Call

As you approach the final stages of your outreach plan, make one last call to pitch and emphasize the benefits to the prospect. However, if they don’t pick up:

Step 11: Last Email and LinkedIn Message

Send a concluding email and LinkedIn message, reiterating your interest in working together and encourage them to reach out if they have further questions. We advise you to adopt a more polite tone, expressing understanding with phrases like "sorry for bothering you" and acknowledging that it might not be the ideal timing. The goal is to maintain a positive relationship with leads rather than risking any potential disconnect.

Step 12: Retarget Them Next Year

Not every prospect converts immediately. Implement a retargeting strategy for the following year. Stay on their radar with periodic updates, relevant content, and personalized communications to nurture the relationship over time.

Try this multichannel outreach strategy efficiently by using ZELIQ's automated sequences where you can set up the sequence workflow within minutes. Want to have the full explanation on video? watch here.