LinkedIn Automation setup on ZELIQ

In today’s fast-paced business environment, an effective prospecting strategy requires leveraging multiple channels to reach your potential clients. Among these, LinkedIn stands out as a powerful tool for connecting with professionals, accessing detailed profiles, and leveraging social proof to build trust. Its expansive network enables sales teams to identify and engage with decision-makers directly, making LinkedIn an essential platform for your sales outbound strategy.

At ZELIQ, we offer a LinkedIn automation feature that simplifies lead enrichment, integrates LinkedIn outreach with your sales workflows, and enhances your overall sales strategy. With this feature, you will be able to view profiles, send network requests, send message and follow up automatically to a list of people at the same time! In this guide, we'll walk you through creating LinkedIn sequences using ZELIQ and show you how to use it effectively for your sales outbound efforts.

Getting Started with LinkedIn Automation on ZELIQ

1. Setting Up Your LinkedIn Extension for Prospecting

First, if you don’t have a ZELIQ account yet, sign up for free here. Once you have your account, add the ZELIQ extension to your Chrome browser to start LinkedIn prospecting.

2. Connecting Your LinkedIn Account to ZELIQ

To connect your LinkedIn account with ZELIQ, follow these steps:

Go to ZELIQ: Navigate to “Settings” ⇒ “Emails & LinkedIn” ⇒ “Add a LinkedIn account.”

Alternative Method: Navigate to “Sequence” → a LinkedIn modal will appear → connect your LinkedIn to ZELIQ and integrate it into your sequences

3. Integrating LinkedIn in Your Sales Workflows

Now, let’s explore how to create LinkedIn outreach sequences with ZELIQ as part of your sales strategy to engage prospects effectively:

• In ZELIQ: Go to ‘Engage,’ then ‘Sequences,’ and select ‘Create a new sequence.’

• Add Leads: Add leads to your sequence from ‘My Leads,’ which includes leads you have already worked on.

• Select and Customize: Select the leads you want to include in your sequence, customize it, and then add your leads.

• Choose LinkedIn Steps: Click ‘Next,’ and in the right sidebar, choose the LinkedIn steps you want to add to your sequence.

Currently, ZELIQ’s LinkedIn automation feature is in beta, but it already includes various steps like LinkedIn profile visits, connection requests, messages, and combined steps (e.g., connection request + message). These options provide multiple ways to integrate LinkedIn with your overall cold outreach strategy.

🚨 Remember: Using a single-channel outreach isn’t enough. Combine ZELIQ’s email sequences with LinkedIn automation to diversify your approach and increase the chances of getting a response from your prospects.

Practical Tips for Building Effective Cold Outreach Sequences on LinkedIn

To read more about social selling you can refer to our blog post here.

Now that you know how to use ZELIQ’s LinkedIn automation for prospecting, here are five practical tips to enhance your cold outreach sequences on LinkedIn:

1. Engage in a Conversation, Not a Sale

Initiate your LinkedIn messages with the goal of sparking a conversation rather than making an immediate sales pitch. Engage with your prospects, get to know them, and find common ground before trying to sell.

2. Personalize Every Message

Tailor each LinkedIn message to the individual recipient. Mention their name, reference something specific from their profile, and address their particular needs or interests to show that your message isn’t just a generic template.

3. Personalize Connection Requests

When sending connection requests, include a brief message explaining why you want to connect and how you can potentially add value to their network. This personalization increases the likelihood of acceptance.

4. Engage with Your Network’s Content

Before actively prospecting, engage with your leads’ content by liking, commenting, and sharing their posts. This helps build relationships and keeps you visible in their LinkedIn feed.

5. Don’t Rely Solely on LinkedIn

While LinkedIn is a powerful tool, effective outreach strategies require a multi-channel approach. Combine LinkedIn with email, phone calls, and in-person networking to enhance your chances of connecting with your target audience.

Conclusion

By following these steps and tips, you can effectively leverage ZELIQ’s LinkedIn automation feature to boost your sales outreach strategy. To see these tips in detail you can watch our Linkedin Automation video here.

Feel free to use this blog article on your website or LinkedIn to share the advantages of LinkedIn automation with ZELIQ. Finally to set up your first Linkedin Automation campaign, you can sign up for free in the sign up button above.