How Using Analytics Can Improve Your Sales Conversion by 4x

Ever wondered why ZELIQ BDRs stand out in the crowd of success? Well, there's more than one reason, but a pivotal factor lies in our Manager Cockpit, an instrumental tool providing a glimpse into our sales team's performance. So let us break it down for you!

So How Do We Book Meetings & Analyse Our Metrics?

Check out our video interview with our BDR team lead, Adrien, here to understand our sales approach and how it helps his team succeed. He expresses how the manager cockpit has helped him manage and track his team's performance.

It’s important to use ZELIQs dashboard to obtain metrics on teams performance for many reasons including:

1: Higher results than the industry standard: The marketing average of a successful cold call is 2% (gitnux.org). With ZELIQ, our sales representatives have an average of around a 15% success rate with their cold calls, with the help of some of our most popular features such as the LinkedIn extension, integrated VOIP, buying intent indicator & email sequencing.

2: Track performance & identify top performers: Understand the daily activities of each team member to track overall team performance and identify areas for improvement. With our metrics you can keep track of your teams performance through stats such as:

• Individual calls made

• Calls connected

• Meetings booked

  By having these metrics for your team you can adjust your strategy and tailor help to different sales reps depending on performance. You can identify your team's strengths and weaknesses and areas of improvement both individually and as a team.

3: Improve productivity: Seeing their individual and team results will motivate team members to improve their performance, studies have shown that productivity increases by 25% in a collaborative team environment.

4: Data-driven decisions: Having a perspective on team and individual metrics allows you to make data driven decisions. For example if a certain sales person is performing better than another team member, they can adjust their sales strategy.

Some of Our Statistics Highlights!

ZELIQ's SDR Achievements

The Manager Cockpit

In the manager cockpit you have access to the sales activity board. It's your canvas for strategic data analysis. Customize performance assessments by period or team, ensuring adaptability to your unique needs.

Then you have access to an overview of total emails, calls and meetings booked with a comparison of your performance % to the week before!

The Tabs

1. Global Overview: Get a snapshot of your team's key metrics. The Global Overview tab gives you a bird's-eye view of overall performance. Here you can see the number of leads contacted and the number of actions made (emails & calls) by the team members each day.

2. Mails: Break down email usage, by inbound and outbound mails. So you can understand patterns by comparing different users to optimize communication strategies

3. Calls: Understand the impact of your calls, also broken down by inbound and outbound calls. To gain insights into call usage, comparing team users for targeted improvements.

4. Meetings Booked: Streamline your team's schedule. This tab provides details by team members and an overview of all booked meetings by mail and by call so you can understand which method works better for your team and individuals, including the average meetings booked by SDRs.

You can even see the average duration of sales calls. Take a look at the photo below from the last 2.5 weeks of February for a better understanding of this tab!

Meetings Booked Tab

5. Sequences: Compare team sequences for strategic refinement. Here you can see the # of sequences that are set up. This tab helps you understand performance patterns to enhance effectiveness.

6. Performance: Make informed decisions with essential KPIs. The Performance tab gives you a detailed insight into team members' performance by ICP, hour, call, and lead source. The red line indicates the best times to call during the day for higher conversion rates.

Performance Tab7. ZELIQ usage: This tab shows you whether or not your team is correctly using ZELIQ, credit wise, it also shows the team spending.

Conclusion

Unlock the secrets behind ZELIQ's outstanding BDR success with our Manager Cockpit tool. Dive deep into our sales approach and witness firsthand how as a sales manager you can leverage this feature to help your team to secure meetings and achieve remarkable results.

Don't just settle for average! Use ZELIQ's advanced analytics. Take charge of your success today @ zeliq.com