How Mima Health Accelerated Deal Velocity with ZELIQ

Company Overview

Mima Health, a Paris-based startup co-founded by Edmond Aouad, is on a mission to transform patient care for cancer patients by facilitating real-time communication with clinical teams.

Through their app, patients can share symptoms and questions, creating valua- ble real-world data that Clinical Research Organizations (CROs) can leverage to improve patient outcomes.

The company has grown to a team of four and developed a pipeline of 35 prospects, including one closed client and four workshops in advanced stages.

However, without a dedicated sales team, Mima Health faced unique challenges in managing and growing their pipeline effectively.

Challenge 1

Limited Access to Key Contacts

Before ZELIQ: Mima Health struggled to access direct contact information, particularly phone numbers, for high-value decision-makers. Relying on free tools like Contact Out and Rocket Reach, they often encountered incomplete or inaccurate data. This lack of reliable contact information created delays and restricted their ability to reach the right people efficiently.

The Solution: ZELIQ’s data enrichment capabilities proved invaluable for Mima Health. With accurate contact information, they could quickly access phone numbers and other details for critical prospects. Edmond shared, “ZELIQ became essential for us to find reliable contact data, especially for our most important prospects.

Challenge 2

Extended Sales Cycles

Before ZELIQ: Without precise contact data, the team faced delays in identif- ying and reaching decision-makers, lengthening the sales cycle. This made it challenging to establish connections with prospects at the right time, slowing down deal progression and impacting overall pipeline development.

The Solution: By integrating ZELIQ’s LinkedIn plugin with Sales Navigator, Mima Health streamlined their prospecting process. The ZELIQ plugin allowed them to find contact information directly within Linke- dIn Sales Navigator, enabling immediate outreach to the right people. With quicker engage- ment, Mima Health shortened their sales cycle, leading to faster deal progression and improved pipeline health.

''ZELIQ is invaluable in enabling us to build a substantial pipeline and close deals more efficiently, even as a small team with limited sales resources. The tool has streamlined our workflow and made it easier to reach the right people at the right time.''

Challenge 3

Lack of Efficient Prospecting Tools

Before ZELIQ: The limitations of free tools like Contact Out and Rocket Reach made it difficult for Mima Health to maintain a consistent and effective pros- pecting process. Inconsistent contact information and functionality limited their ability to pursue leads efficiently, impacting their ability to grow and manage their pipeline.

The Solution: ZELIQ offered a comprehensive solution with contact enrich- ment, flexible workflows, and CRM integration. With ZELIQ, Mima Health enhanced their prospecting workflow by eliminating time spent searching for contacts, allowing them to prioritize direct outreach and relationship-building. “For a startup without a dedicated sales team, ZELIQ has been a game-chan- ger,” Edmond noted.

Business Impact

Since adopting ZELIQ, Mima Health has experienced significant improvements in their sales process:

• Accelerated Deal Velocity:

  With a 70% success rate in finding phone numbers, Mima Health connects with prospects more efficiently.

• Expanded Pipeline:

  By leveraging ZELIQ, the team now contacts 170 leads per week, saving over 30 hours that were previously spent on manual data collection.

• Enhanced Agility:

  ZELIQ’s capabilities allowed Mima Health to streamline scheduling and follow-ups, boosting their responsiveness and strengthening client relationships.

Future Plans

Currently, Mima Health utilizes ZELIQ primarily for contact enrichment and prospecting, but Edmond is eager to explore additional features like auto- mated email sequences and LinkedIn outreach. Integration with HubSpot is also in the plans to further optimize CRM management and scale their sales operations.

Conclusion

Since adopting ZELIQ, Mima Health has streamlined their sales prospecting and boosted efficiency at every stage. ZELIQ’s data enrichment, LinkedIn inte- gration, and flexible workflows have empowered Mima Health to focus on key decision-makers, saving valuable time and accelerating their pipeline growth.

If you’re interested in real-time communication solutions for patient care, explore Mima Health’s innovative approach at askmima.com.

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